There were an estimated 72.5 billion downloads globally across both stores in 1H21, up 1.7 percent from 71.3 billion during the year-ago period. 5, respectively.Īfter the surge in adoption last year driven by COVID-19's impact on consumer behavior, app install growth was slight in the first half of 2021.
3 with an estimated revenue of approximately $520.3 million, while Japanese comic reader Piccoma and Disney's streaming platform Disney+ sat at No. YouTube maintained its spot as the second highest grossing non-game app, with an estimated consumer spend of $564.7 million. Consumers are projected to have spent more than $920 million in TikTok during the first half of the year, up 74 percent when compared to the year-ago period.
TikTok topped revenue charts in 2020 and continued to do so in 1H21 as the highest grossing non-game app worldwide across both the App Store and Google Play, when including Douyin on iOS in China. The outsized Y/Y revenue growth on Google's marketplace is being driven by markets such as the Philippines, where COVID-19 has resulted in continuing business closures and quarantines. Google Play's revenue in H1 2021 has grown 30 percent from $18 billion in 1H20, more than 4 percentage points higher than the 26.8 percent growth experienced last year when compared to the same period in 2019. In the first half of 2021, the App Store has grown 22.1 percent from about $34 billion in the H1 2020, a little more than 7 percentage points lower than the 29.3 percent growth experienced during 1H20 due to accelerated spending during the onset of the COVID-19 pandemic. However, Google's marketplace is projected to experience more Y/Y growth than Apple's. This is about 1.8 times the revenue generated by Google Play, which saw an estimated $23.4 billion in the same period. Worldwide Mobile App Revenue and DownloadsĪpple's App Store is projected to generate $41.5 billion in consumer spending globally from in-app purchases, subscriptions, and premium apps and games in the first half of 2021.
In the first half of last year, the pandemic boosted consumer spending by 28.4 percent Y/Y when compared to approximately $40.5 billion in the first half of 2019. This was 24.8 percent more than the $52 billion generated by both stores in the same period in 2020.Īlthough spending continued to climb to new heights, the year-over-year growth experienced by mobile markets so far this year trailed that experienced in 2020. Worldwide consumer spending in mobile apps reached $64.9 billion across the App Store and Google Play in the first half of 2021, according to preliminary Sensor Tower Store Intelligence estimates and projections through June 30.
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